Tudor Watches, officially known as Montres Tudor SA, stands today as one of the most dynamic and respected brands in the luxury watch industry. Founded in 1926 by Hans Wilsdorf, the visionary behind Rolex, Tudor was conceived as a brand that would offer the reliability and prestige of its elder sibling at a more accessible price point. Over nearly a century, Tudor has evolved from a pragmatic alternative to Rolex into a brand with its own distinct identity, celebrated for its technical innovations, iconic design language, and robust tool watches. This article provides an in-depth exploration of Tudor’s history, key milestones, signature models, and the brand’s enduring relationship with Rolex, while highlighting the innovations and philosophies that have shaped its unique position in the world of horology.